Digital Marketing & Web Analytics

With the advent of internet & smartphones and growing importance of online activities in our lives, Digital strategy finds an important place in current marketing landscape and organizations worldwide are looking for creative talent in this area across roles.

Roles across Industries

Almost every industry and organization is having its presence online and so is the opportunity to be part of their Digital Marketing Team.

Moreover, eCommerce giants like Amazon, Flipkart and many others provide immense scope for aspiring professionals to join and witness the ever increasing growth story of the industry.

  • Digital Marketing Manager
  • SEO Professional
  • Content Writer
  • Web Analyst
  • PPC / Google Adwords Expert
  • Web Developer

Modules Covered

  • Module 1: Introduction to Digital Marketing
  • Module 2: Web Analytics
  • Module 3: Search Engine Optimization - SEO
  • Module 4: Pay per Click (PPC) / Google Adwords
  • Module 5: Email & Mobile Marketing
  • Module 6: Social Media Marketing
  • Module 7: Affiliate & Ecommerce Marketing
  • Module 8: Conversion Optimization
  • Module 9: Lead Management & Nurturing
  • Module 10: Capstone Project

Program Highlights

60 Hours – Classroom Training

IIT Alumni as Faculty

Google Analytics Tool

Decade of Industry Experience

Hands-on Training | Capstone Project

Quality Content

Placement Assistance

Certificate of Excellence

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What You’ll learn:

  • Online Domain
  • Properties of a Web Page and different KPIs to look at
  • Digital Marketing Strategies
  • Usage of Tools for Web Analytics
  • Measuring ROI on Marketing spend and recommendation to Business
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